THE IMPORTANCE OF A BRANDING STRATEGY FOR YOUR LIQUOR STORE (PART 2)

As promised, today we will discuss a few ways to incorporate branded merchandise into your digital strategy, as well as how to use it to best effect physically.

Digital Strategy

There have been reams of literature written on how to craft an excellent digital strategy, so we’ll cut to the chase. Your basic digital requirements are as follows:

• A branded website that matches your store branding and contains directions, hours, contact information. Hopefully one day, it can also have an ecommerce component so you can sell branded merchandise online.
• At least a few social media platforms. Big players right now are Twitter (to connect with crowds), LinkedIn (to connect with other professionals or bigger clients) and Instagram (to model your wares).
• An email list. This can be attached to a blog, so that your subscribers get a message every time to post, or just be used for newsletters.

These basic ways to keep in touch with your clientele digitally will significantly help widen the scope of your branding and build your business.

Physical Strategy

Physical strategy is all about placement, appeal and attraction. If you want customers to buy your branded merchandise, use it in their homes and attract others to your establishment, then the first step is to buy quality products from reputable suppliers. The second step, however, is to arrange that merchandise beautifully and put it right in the customer’s face. How? Let’s discuss that.

First of all, you’ll need to make room in your liquor store for a few displays. Most likely you already have some central display sites targeted. Common setups include a long table against one wall, smaller tables next to the front counter, lower shelves in the middle of the store with flat-topped presentation areas, and shelves of merchandise right by the door. These are all perfect places to carry out your physical strategy.

You want your items to be close to customers, and you want them to paint a picture. Take note of highly trafficked areas of your store (near certain shelves? near windows? near your stand of limes and lemons?) and set up there. Arrange larger items first, them smaller ones around them. Place items like cutting boards next to fruit, and glassware on tops of shelves holding mixers. Items should go where they make the most sense (umbrellas by the door), but should catch customers’ eyes with their tastefulness as well as their functionality. Everywhere a customer looks, they should see your trusted, quality brand displayed on tables and shelves.

In the End

Setting up a truly workable physical strategy may take a bit, and that’s okay. Keep at it and eventually you’ll note the strategies that catch customer attention most effectively. One day, your digital and physical strategies will meld, you will use branded merchandise to seamlessly attract customers again and again.

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Factory: 6A Group, Bao Vinh A Hamlet, Bao Vinh Commune, Long Khanh Town, Dong Nai Province

Phone: (+84) - 835015089

Email: info@shinesun.com.vn

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