The door jingles. A customer walks in and takes a look around at your store. They walk to the back, select a fifth of mid-shelf whiskey, walk up front again and pay. Then they leave, and you never hear from them again.
Sound familiar? If you own a liquor store, this scenario no doubt plays out dozens of times a day. And sure, you’re always going to have a decent percentage of customers who stop by for only one item and never return. Similarly, you’ll always have customers who saw the sign outside rather than tracked you down through a website or over social media.
But where possible, wouldn’t you like to nail all aspects of your marketing, so that no matter where customers are coming from you can get their business? Of course you would. Instead of running your company on hopes and wishes, this article will teach you how to base it on smart thinking and long-term planning. Let’s get started.
Why Brand Matters
Let’s be real: People like to know what they’re getting. If your customers always know that coming to you results in certain benefits – quality, beauty, reliability – then they will become loyal, lifelong customers. Your brand is a vehicle for conveying those values to your customers.
Branded Merchandise
As well as coming in many forms, branded merchandise performs many different services:
- It makes your store look more attractive
- It helps customers find everything they need for a party, gathering or gift all in one place
- It keeps customers thinking of you after they walk away
- It announces your brand to people who have never even been to your store, when they see friends or family using your merch
- Simply put, it makes you look professional
There are many different approaches to this strategy, but every liquor store at least needs to offer glasses. Not only do they make lovely gifts for the many people who stop by your store to buy for someone else, they can also appeal to people just looking to bulk up their own glassware collection.
Customers also frequently need bottle openers, wine openers and cutting boards for slicing into those ripe and juicy limes that so often follow a shot of tequila.
Smaller branded merchandise options include wine charms, key chains or mini umbrellas, if you live in a rainy area and that kind of thing is appreciated.
And last but not least, a set of wine bags in which to send customers home with their liquor purchases would be a smart choice for any type of liquor stores. Whether you need one-bottle bags, two-bottle bags, four-bottle bags or six-bottle bags, they’re all brandable. Plus you can buy in a wide variety of materials, including canvas, jute and leather.
Which types of merchandise you choose will depend on the size and scope of your store and business, what appeals to you and fits your theme, and the kinds of customers you hope to attract every day and during special events.
Next time, we will discuss a few ways to incorporate branded merchandise into your digital strategy, as well as how to use it to best effect physically.
About us:
SHINESUN INSDUSTRY
Head Office: 20/9 Dinh Bo Linh Str, Ward 24, Binh Thanh Dist, Hochiminh city, Vietnam
Factory: 6A Group, Bao Vinh A Hamlet, Bao Vinh Commune, Long Khanh Town, Dong Nai Province
Phone: (+84) - 835015089
Email: info@shinesun.com.vn
Website: http://www.shinesun.com.vn
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